So what’s that search result all about? Did Netflix finally get schwifty and add Rick and Morty episodes to their catalogue? But I’m located in the US and Google knows that. That Netflix link looked really weird to me because everybody in this dimension knows that Rick and Morty is available on Hulu, YouTube, or from Adult Swim directly. But after that, something strange (and I’m not talking about Pickle Rick, he’s cool)… In position 1 was (predictably) Wikipedia, followed by the official Twitter account, the Adult Swim page, IMDB, and a Digital Spy article about the series. Google usually does a great job showing me what I need, except when it doesn’t.Ī quick search for Rick and Morty recently gave me the results page below. In my mind I have this picture of rows of servers blinking away, crunching the numbers through top-secret algorithms trained by machine learning to bring the most relevant results to the top of page 1. It makes me feel like Google is really futuristic. We speculate on how the algorithm ranks our content and displays it to users, and we love learning about the latest tech they’re using to do that.
We’re constantly wondering what Google is doing and looking for clues on how the latest algorithm updates are affecting search results. We surround ourselves with research and thought leaders who seek to explain how to help our clients or employers rank better on Google. I think those of us who work in SEO are the same way.
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